WEST presents an enormous opportunity for the greater Western area and South Australia more broadly. With mixed residential, retail and commercial offerings, this masterplanned community is a redevelopment of significant scale and importance within a tightly held area. It is an opportunity that simply will not present itself again in the west.
With a local target market that is extremely loyal and with great affinity to the area, it was important for us to be responsive and on point. We explored the idea of reflecting the area that they know and love back to them but in a way they had never seen before.
Black Sheep has been involved since the pitch process. We were responsible, in collaboration with the Commercial & General team, in the archetyping, naming and overall brand development processes and the roll out across all platforms both above and below the line.
To date, enquiry has been exceptionally strong and we are expecting great things from this development.
