SA State Emergency Service
Campaign Strategy
Website
Brand TVC
Animated Social Content
Digital Advertising
Press
Radio
Google Ads
Direct Mail
The SES is a highly skilled emergency service organisation who regularly attend emergency call outs. However, nearly half of SES call outs are for non-emergencies.
Black Sheep Advertising were tasked to create a campaign to decrease the percentage of non emergency calls. By reiterating that the SES is an emergency service, the campaign aims to encourage the public to consider their situation before calling the SES.
The result was an integrated campaign including TV, direct mail, outdoor, press, radio, web/digital, social media and an interactive website that provides alternative solutions for non-emergency situations.
08 8232 3022
[email protected]
60A Glen Osmond Rd
Parkside 5063