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Client

SA State Emergency Service

Tasks

Campaign Strategy

Website

Brand TVC

Animated Social Content

Digital Advertising

Press

Radio

Google Ads

Direct Mail

About the project

The SES is a highly skilled emergency service organisation who regularly attend emergency call outs. However, nearly half of SES call outs are for non-emergencies.

Black Sheep Advertising were tasked to create a campaign to decrease the percentage of non emergency calls. By reiterating that the SES is an emergency service, the campaign aims to encourage the public to consider their situation before calling the SES.

The result was an integrated campaign including TV, direct mail, outdoor, press, radio, web/digital, social media and an interactive website that provides alternative solutions for non-emergency situations.

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