Whether they are compulsory or voluntary, the cynicism that surrounds elections never seems to go away. We have run two campaigns that describe the importance of registering and voting in State elections and a number of local government campaigns. And although voting in State elections is compulsory, many forget to register, have incorrect personal details on the Electoral Roll, or simply fail to vote on the day. So the challenge, as with all elections, is to explain the complexities that surround voting to a fairly disengaged community whilst remaining apolitical but also interesting and compelling. It helps to have a fantastic client and our work with them continues to deliver.