A revolution in learning, deserves a revolution in marketing.


ASMS (Australian Science & Mathematics School)


Brand Creation



About the project

Black Sheep launched the Australian Science and Mathematics School 8 years ago and it is true to say the work we have done has turned heads. The school is based on the principal of ‘self determined learning’, so when it came time to create a new prospectus, we based it on those ideals. It is a prospectus that allows you to chose your own ending.

The ASMS is a school for those who feel they have not control over their learning and as a result they are ‘underachieving’ because the system is failing them. After reading the prospectus, we give them a belief that their future is in their hands. It is a great example of a strategy that differentiates.