TABOO Period Products
Social Media
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Challenge
TABOO Period Products is a social enterprise fighting period poverty. They sell organic, ethically sourced pads and tampons with profits dedicated towards initiatives ending period poverty in Australia. We were tasked with helping TABOO end period poverty by 2030 via social media.
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Strategy
Create a social media presence that celebrates periods, breaks stigmas, raises awareness of period poverty and places their products as a means to help end period poverty by 2030.
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Creative Expression
Be bold, unapologetic and stand proud for period care. We steer clear of period euphemisms in our language and openly talking (and joking) about periods through pop culture and trends.