More For Health
Over the past few years, the public have perceived the health system to be in a constant state of crisis. With the media spotlighting one health-related issue after another, the South Australian community never had the opportunity to consider SA Health’s holistic efforts towards improving the health care system.
SA Health wanted to tell a positive story about the health system, their planned investment and improvements to that system, and how much they care about the health of the people.
When people are sick, they miss out on the best bits of life. We decided to position real health system improvements as a way of helping people to spend more time living the life they want, rather than getting lost in a system.
We developed the line 'More for Health' - a positive, overarching promise to a commitment to the health of the people, which could be used in a modular way, including the Premier's speeches. Combining this with heartfelt moments of community members with loved ones instead of in a hospital pushed the message home.