Built to Last
The home improvement category is flooded with product and price offers that encourage a race to the bottom. We needed to build the Olympic Industries brand, to connect on an emotional level with consumers. But how do you do that with a steel shed?
We positioned Olympic Industries as the strongest, most resilient brand on the market, leaning into characteristics prevalent of people in the regions the business had identified as the greatest opportunity for growth. Leveraging country people and the extreme country conditions, we suggested that if an Olympic Industries' product is strong enough out there, it's certainly strong enough for a suburban background.
From the launch of the campaign, people were talking. The category were looking at an industry leader building a brand that pushed more than a price point and suddenly, consumers had something more than a price point to compare. Over three years, the brand went from strength to strength with sales and enquiries increasing up to 150% year-on-year across various sales periods.