OTR offers a range of lunch options, including a range freshly made, delicious sandwiches, and we were asked to help sell more sandwiches.
Their challenge was the public perception of buying a pre-packaged sandwich from a service station, a notion that was at odds to the actual quality of the product.
Adjust people's perception of an OTR sandwich by increasing appetite appeal.
Instead of its perception being a service station sandwich, position it as a delicious sandwich that just happens to be available at OTR.
Use techniques for high-quality food marketing to highlight the fresh, delicious products. Leverage food porn with an upbeat music track to make people stop and take notice of the product.
Sandwiches flew off the shelves, and the campaign was brought back later in the year. Product trial increased, and OTR's food offering and general product perception improved.