Krispy Kreme
Social Media
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Challenge
We were tasked with increasing Krispy Kreme South Australia’s online sales, e-newsletter subscriptions, engagement, and fundraising sales via social media.
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Strategy
To create platform-native, engagement-worthy content and layered targeted audiences for the Facebook and Instagram accounts, which we took over from in-house team, and the TikTok account, which we spearheaded.
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Creative Expression
Krispy Kreme’s corporate brand tone is “warm with a wink,” and we’ve really leaned into that wink. Creating Krispy Kreme SA’s first viral memes and trending TikToks, we crafted a more internet-savvy, humorous social presence for the brand without straying from its globally recognised personality.
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Results
We saw immediate success, garnering 30% increase in online sales, 180% increase in website traffic from social media, 160% increase in engagement rate, 132% increase in click-through rate, and a spike in newsletter subscribers––all in the first month. Since then, we have maintained if not exceeded these numbers month over month.
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30%
Increase in online sales
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180%
Increase in website traffic from social