Halls

Social Media

  • Challenge

    After over 20 years, South Australian native Halls Drinks returned to the shelves and we were tasked with launching their social media platforms.

  • Strategy

    Through platform-native content on Instagram and Facebook, harness the nostalgia attached to the brand, encouraging engagement and highlighting the perfect times for a Halls.

  • Creative Expression

    Speak their language. We quickly noticed a more mature audience responding positively to our content. We honed in on this audience with dad jokes, puns and reminders of the good old days.

  • Results

    Through social listening, we measured an impressive increase in positive sentiment towards the brand and recorded astronomical engagement rates month after month. Our most recent month posting an impressive engagement rate of 11%, 10% higher than the industry benchmark of 1.93%.

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