Cibo

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• Challenge

  20 years ago, CIBO Espresso pioneered the coffee scene in South Australia. They were a destination for locals seeking an authentic Italian coffee experience. Over the years, the local boutique coffee scene exploded, meaning CIBO wasn’t pulling the crowds it used to.

• Strategy

  A rebrand or reposition wasn’t needed. We just needed to remind people the authentic Italian experience they loved is still accessible at CIBO today.

• Creative Expression

  Using animation, we showed iconic, authentic Italian moments, reminding South Australians of the familiar CIBO experience.

• Results

  Anecdotal evidence suggested an increase in positive brand sentiment and a renewed interest in CIBO Espresso as a coffee destination.