As the state’s most prestigious co-ed school, Scotch College has a brand that is both precious and powerful. That strength was sorely tested through the GFC of 2008 when independent schools were forced to try and navigate some very stormy weather. Through strong, consistent branding and a program that pushed accessibility and achievement they not only survived but grew. In fact, as this quote from Scotch confirms, their school delivers an environment that we also try to deliver – ‘an environment where children can explore, manipulate, discover, experiment and express themselves in many ways’. This is a brand that speaks of encouragement, a position we both appreciate and support.