Northline has carved out a place in Australia’s transport history. They are the country’s largest independent freight company, a position they have earned through determination, innovation and a remarkable will to succeed, often where others have failed. Any brand with a ‘we just get on with it’ philosophy can also become a little invisible. Our approach was to position the brand around ‘connectivity’. Using the amazing skills of photographer, Alexander Kesselaar, we created a livery for both offices and truck sides that speaks of energy, innovation and scale.