Image

Life is a journey

Client

Investec – ‘B’ Apartments

Tasks

Brand Creation

Press

Print/DM

Web/mobile

Outdoor

Photography

About the project

‘B’ apartments from Investec is the largest apartment complex development at Bowden right now and at 7 storeys high will be one of the tallest buildings when complete.

Black Sheep came up with the idea for B apartments taking inspiration from the journey of New York’s B-line subway journey. We felt that there were a lot of similarities along that journey to a life at Bowden. Diversity, culture, community, shopping, dining and entertainment, stadiums and big parks.

And since life is a journey, we created the brochure, signage, website…etc with a map route theme.

Bowden is a great destination and we wanted to show that you don’t have to go to New York to live this kind of life.

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