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Putting out fires before they start.

Client

CFS 2013/14

Tasks

TV

Radio

Outdoor

Press

Digital

Community Engagement

About the project

In the period 2013/14, we created a new campaign that redefined the risk attached to bushfires. Using repurposed ‘crime scene’ tape as a mnemonic, we drew the Hills facing suburbs into the campaign, highlighting the fact that there is no beginning or end to the threat of bushfires. We also added the power of testimonials – they gave us relevance and a sense of reality.

The ‘endless tape’ was our ‘campaign thread’, strong emotion helped create engagement but we also delivered strong, actionable advice.

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