Traditionally, CFS campaigns have focused on Awareness and Planning. But for many people, awareness can seem over dramatic and planning (for a hypothetical event) can seem overly complex as if it’s big effort so they end up not really doing anything. In reality, “it’s not that hard to be Bushfire ready.”
Our 2014 campaign is about engagement and then action. A few simple, familiar steps can reduce the risk of bushfire damage.
By celebrating the notion of bushfire preparedness and those who have a go, we showed that together with their lawnmowers, pruning saws and battery powered radios, they become South Australia’ Ultimate Firefighters.
The campaign uses television, press, radio, digital, outdoor as well as community based collateral and was launched during Bushfire Awareness Week in SA, 26 October 2014.