Despite what you might think, differentiating one shopping centre over another isn’t just about location. It’s true that for most people, shopping is a chore, particularly the weekly grocery shop. But what about being in a shopping centre that understands this and does something about it? Messages that are encouraging and deliver a smile isn’t a bad place to start. Our posters employed imaginative, fun imagery and messaging. It was so successful that people were asking when the next version was due. Having our client’s customers actively asking about our advertising is probably the best response possible.