Carl's Jr.

Launching Carl's Jr. in South Australia

  • Challenge

    Launch an established American burger brand in regional South Australia.

  • Strategy

    Let the food be the hero – unashamed American generosity. Be the upstart challenger brand in a new market, with the ability to point to heritage and history.

  • Creative Expression

    America is coming, but only the best bits. Food porn, engaging animation and a social media account that responded individually to fans.

  • Results

    Third most successful restaurant launch globally and a massive social media following, leading to us taking on the national social media accounts.

  • 3rd

    Most successful restaurant opening week globally.

  • 36%

    Social media audience growth in 12 months.

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